Marketing Resources

My innovative marketing plans are specifically designed to maximize the exposure your property gets to potential buyers.  It’s a simple fact that maximum exposure for your property leads to the maximum selling price in the quickest amount of time. Armed with a team of licensed professionals, we are always available to accommodate showings, staging suggestions, respond to incoming inquiries and skillfully negotiating offers. My marketing strategy is based on the following campaigns:

Web and Social Media Campaign

Since the vast majority of buyers are searching online for property to buy, this is where the marketing of your property begins.  No matter where buyers are looking online, they will find your property.  Because of my partnerships with highly trafficked real estate websites in the U.S. and internationally, your property will easily be found on:

  • Realtor.com

  • Zillow

  • Trulia

  • ERALambros.com

  • Missoulian Online

  • Google
  • And many other sites...

Social media is currently one of the best advertising tools.  However, very few real estate agents are effectively using social media in marketing properties.  My thorough social media strategy promises maximum exposure for your property, including advertising on:

  • Facebook

  • YouTube (including a custom video)

  • Instagram

  • LinkedIn

Additionally, your property will be featured on this site as well as having a custom blog posting that will feature your property online.  I drive traffic to my websites through extensive search engine optimization (SEO) and creative linking strategies on many national search engines.

Buyer Focused Campaign

The buyer focused campaign is when we work together to enhance the positive qualities of your property, creating a buying atmosphere.  This begins by focusing on the buyers and doing everything we can to make it easy for them to imagine themselves living in your home.

  • Professional Photo Shoot – Why do so many real estate agents take poor quality photographs?  Listing photos are the single most important tool in the real estate advertising toolbox.  I therefore am armed with resources that will allow us to put your house’s “best foot forward” from the start.

  • “24/7 Open House” – By making sure your property has a virtual tour, floorplan if available, 20+ professional quality photos and diagrams online within easy reach to buyers any time, day or night, we allow buyers to visit your property 24/7.

  • Customized printed marketing materials – Professional high quality Property Information Packets with full details and pictures.  I also ensure that all available information is easily accessible to buyers and buyer’s agents online, including your completed sellers disclosures and a complete list of upgrades and features included in the home.

  • Print & Newspaper Ads – My ads are specifically designed to call attention to your property and increase potential interest.

  • Signage – Attractive custom designed signage at the property to drive phone calls and web traffic are key to capturing walk by/drive by traffic.

Julie Gardner
DPS
ERA Lambros Real Estate

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